Websites for New Zealand Builders
People hiring a builder are about to spend tens or hundreds of thousands of dollars. They research for weeks, compare three or four builders, and go back to the websites more than once. A builder's website has to prove you can do the job before you ever get a phone call.
Updated 11 October 2026
What your customers type into Google
These are the searches a builder's website needs to show up for. We build your pages around them.
- builder near me
- renovation builder [town]
- deck builder [town]
- new home builder [region]
- bathroom renovation [town]
- licensed building practitioner [town]
What every builder website needs
A real project gallery
Finished jobs grouped by type (new builds, renovations, decks) with a line on scope and location. This is what clients scroll through first.
LBP number and licence classes
Licensed Building Practitioner details shown clearly, so clients can check the public register themselves.
Memberships and guarantees
If you're a Master Builders or Certified Builders member, say so and link to it. Guarantees reassure people about large jobs.
Your process, step by step
From first visit to consent to handover. Clients worry about the unknowns, so explaining them early filters out poor-fit enquiries.
A quote form that qualifies
Asks for job type, rough budget and timeframe, so you spend site visits on serious projects.
Service area
The towns and suburbs you actually take work in, so you stop getting enquiries from three hours away.
Why does a builder need a website if most work comes from referrals?
Because referred clients still check you out. Someone given your name by a friend will search for you before calling, and a missing or dated website makes the referral weaker. A good site turns 'my mate recommended them' into a booked site visit, and it brings in work outside your existing network.
What should a builder's website show?
Proof, process and credentials. Show finished projects with photos and a short description, explain how a job runs from consent to handover, and display your LBP number and any memberships. Then make it easy to ask for a quote with a form that captures job type, budget range and timing.
- Photos of finished work: well-lit, wide shots plus detail shots
- Project types you want more of, listed as separate services
- LBP number, licence classes and memberships
- Who you are: a photo of you or the team builds trust on large jobs
- A clear service area and a quote form
Which Opside plan suits a building company?
Most builders are best on Growth ($299/month). It gives you 5–7 pages, so new builds, renovations and decks each get a page that can rank for its own searches, plus a blog for project write-ups. A one-person outfit doing one type of job can start on Launch ($99/month) and upgrade later.
Plans for builders
Launch
Everything a local business needs to look professional.
NZD, billed monthly. No setup fee.
- Custom one-page design
- Mobile-perfect layout
- Contact form integration
- SEO tagging & setup
- Secure high-speed hosting
- SSL certificate included
- Daily backups & updates
- Ongoing support
Growth
For businesses ready to rank and bring in more work.
NZD, billed monthly. No setup fee.
- Everything in Launch
- 5-7 custom pages
- Blog / news section
- CMS so you can post updates
- Advanced SEO structure
- 2 content updates a month
- Analytics & monthly reporting
- Priority support
Scale
Tailored builds with the works.
Priced to what you actually need
- Everything in Growth
- Fully tailored build
- E-commerce & payments
- Booking & scheduling systems
- CRM & email integration
- Custom functionality
- Dedicated account manager
No build fee. No setup cost. Cancel anytime. Month-to-month with 30 days' notice — hosting, SSL, updates and support are all included in the plan.
Questions from builders
Can you add photos from jobs I've already done?
Yes. Send us whatever you have, even phone photos, and we'll pick the best, crop them and arrange them into a gallery by project type. We can add new jobs whenever you send them through.
Should my LBP number be on my website?
We recommend it. Clients can check Licensed Building Practitioners on the public register, and showing your number up front tells them you've got nothing to hide. We'll put it in the footer and on your About section.
Can people book a site visit online?
Yes, with the Booking & Scheduling add-on ($49/month). Clients pick a time that suits your real availability and it syncs to your calendar. Without it, the quote form sends enquiries straight to your email and phone.
I work across a few towns. Can I rank in each one?
Yes. The Local Landing Page add-on ($39/month per page) gives each town its own page written around how people there search, so you can show up in Hamilton and Cambridge without one page trying to do both.
Websites for other trades
By city
A website that wins builder jobs, live in 3 days
From $99 NZD a month. First draft in 48–72 hours. No build fee. No setup cost. Cancel anytime.
Get my site started