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Do Tradies Need a Website If They're on Facebook or Lead Sites?
By Opside Technology · Updated
Do tradies really need a website?
Most do. Even if work comes from word of mouth, Facebook or lead sites, customers search your name before calling, and a professional website is what reassures them. It also lets you show up on Google for the services and areas you want, without paying for every lead.
What's wrong with relying on lead platforms?
Nothing, as a source of work. But you're usually paying per lead or per month, competing on the same page as other tradies for the same job, and the platform owns the customer relationship. If the rules or prices change, so does your pipeline.
Isn't a Facebook page enough?
A Facebook page is good for showing recent jobs and staying in touch with locals, but it doesn't rank well on Google for service searches, not everyone uses Facebook, and its reach depends on an algorithm you don't control. It works best as a partner to a website, not a replacement.
| Your website | Facebook page | Lead platforms | |
|---|---|---|---|
| Cost | Fixed monthly or upfront | Free (ads extra) | Per lead or subscription |
| Shows on Google for services | Yes | Rarely | The platform does, not you |
| Competing beside other tradies | No | Sometimes | Yes |
| You own the audience | Yes | Partly | No |
| Best for | Being found and trusted | Showing recent work | Filling gaps in the calendar |
How do a website, Facebook and lead sites work together?
Use the website as home base: it's where Google, Facebook and lead-platform customers all end up when they check you out. Link to it from your Facebook page and profiles, keep your details consistent, and over time let the website bring in more direct work so you rely less on paid leads.
Common questions
How much does a tradie website cost?
Typically $1,500–$5,000 + GST for a freelancer build plus hosting, or a monthly subscription with no upfront cost. Opside starts at $99 NZD a month including hosting and updates.
How long does it take to get a tradie website?
With Opside, the first draft is usually ready 48–72 hours after you send your details, and it can be live soon after you approve it.
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Ready for a website that brings in work?
From $99 NZD a month. First draft in 48–72 hours. No build fee. No setup cost. Cancel anytime.
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